In 2004, Tao Kae Noi (or Little Boss in Thai) was founded by college dropout, Mr. Itthipat Peeradechapan, in an attempt to alleviate his family’s financial problems. It was not until he was given a packet of traditional roasted seaweed snacks from Korea that Mr. Peeradechapan truly set eyes on his own seaweed snack business. It was love at first bite – why not make seaweed more nutritious, tastier, and even easier to eat? After enlisting the help of his mother and specialists from Kasetsart University in creating the snack, the product was launched into the Thai market; from there, the company has only grown in size and popularity.
 

In 2006, a factory was opened to meet the increasing consumer demand. That same year, Tao Kae Noi started expanding into the international market, from Singapore to many other ASEAN countries, China, Europe, and the USA. In 2016, Tao Kae Noi invested in a state-of-the-art seaweed production factory to produce seaweed exclusively for the export market due to increased popularity and demand.